Keywords
For Emotional Selling
Recently it has been estimated that 82% of all buying
decisions are based on emotional repsonses. The key
to successful sales is making the right connection
with the customer and extracting the right emotional
response.
This article is a useful list of some of the most
important keywords for triggering an emotional response
in a priospect or client, be it in a conversation,
a presentation or copy for a brochure or advert.
Online sales training Project: Try
to sum up the benefits and value of your product or
service using the key words listed below.
It is very important to remeber that emotional keywords
only have a limited shelf life and are most useful
for genereating intial interest in a New Business
development context.
When first contacting a client emotional keywords
have power. The more contact you have with a client
or after meeeting or securing the forst order, the
power of these words diminish as the client starts
to accociate their purchase with their personal emotional
repsonse to the personan of the salesperson and less
about what they have actually said.
When you secure the second sales with a client then
you can be sure that the emotional connection made
with the client was sufficinetly positve to reaffrim
the clients first positive emotional response.
Keywords For Selling
Practically every word listed will be familar
in the sense that every one is exposed to televsion
advertising and so many of these will make use of
these keywords.
relevant sales article: emotional
buying decisions
